This is the third and final post in our series on welcome email sequences. In the first post, we covered why your welcome email matters more than your newsletter. In […]

This is the second post in a series on welcome email sequences. Read the first post on why your welcome email sequence matters more than your newsletter. In the first […]

Most marketing and communications teams put all their energy into their newsletters. They spend tons of time on the layout, the subject line, the content, and then send it to […]

When someone signs up for your mailing list, do you send them a welcome email? Many businesses fail to take advantage of this strategy. It can be the first step […]

Most people who sell or buy a home aren’t ready to act the day they find an agent. Buyers can spend six to eighteen months watching listings before they make […]

We promise this is not a marketer telling other marketers to do more marketing. While writing the State of Email Marketing in Canada 2026, we noticed something that’s stuck with […]

A pillar to a successful email marketing strategy is the right email platform. It should check a lot of boxes — list management, deliverability, design, compliance, and reporting without requiring […]

Email engagement is the measure of how actively your audience interacts with what you send them. Opens, clicks, replies, conversions… All of it tells you whether your emails are landing […]