Even with today’s popular social networks, emails still remain as popular as ever and are a good value as a choice of marketing tool. Here are 10 statistics you should know on the subject.

94,2%
In Quebec, the usage rate of emails is at 94.2% for small businesses of 20 to 99 employees. For businesses of 5 to 19 employees, it’s at 84.7% while for businesses of 100 to 499 employees, it’s at 99.4%.
Source: NetPME 2011, Cefrio

64,8% of Quebeckers use emails as one of their principal form of personal communication in 2010-2011.
Source: NETendances 2011

3,300,000,000 is the number of email boxes worldwide. This number should reach 4.3 billion by the end of 2016.
Source: Radicati Group

294,000,000,000 emails are sent worldwide every day.
Source: MBA Online

96,1% of emails received every day in Quebec during the month of June were spam.
Source : Spamela

$39 is the average generated revenue for each dollar invested. The ROI for online advertisement is of $9 while that of social networks is at $12.
Source: Power of Direct Marketing, DMA, édition 2011-2012

72% of respondents to a 2011 survey from the firm of Econsultancy considered their ROI on marketing by email as good or excellent.
Source : Forrester

88% of B2C enterprises used email marketing while 71% of B2B enterprises used it in 2010.
Source : Forrester

78 % of Canadian marketing specialists often or always use emails to communicate with their customers during direct marketing campaigns.
Source : Direct Marketing Association

80 % In the United States, reading emails on smartphones and tablets raised to 80% during the course of the last 6 months.
Source : Litmus